These Covid-19 pandemic times has seen an interesting turn of everyone turning to social media for their businesses or starting channels on cooking, make up, fashion, memes, challenges the list is endless. The popular platforms are TikTok, Instagram. YouTube is not being left behind, in light of George Floyd's death, they are launching a $100 million fund to amplify the voices of black creators on its platform by developing talent and funding new shows. The fund will support the creation of new YouTube original programming and help with the development of black creators and artists.
YouTube CEO Susan Wojcicki in the blog post says " “We’re committed to doing better as a platform to center and amplify Black voices and perspectives.” Dear UoN creative student, what are you waiting for?